Best on page and off page SEO tips 2017

On Page:

Keyword Phrases

Keyword phrases are targeted and focused long-tail keywords that people enter as search engine queries. A good SEO practice is to make a list of keyword phrases that you will target in your post. There must be at least one focus keyword phrase and 2-3 supporting keywords phrases that are related to the focus keyword phrase.

Make use of your keywords in the title of your page. You can also use variations of your keywords along with synonyms as well. A smart approach would be to use keywords in the url and the meta description too. Using them in anchor texts that link back to the web page is an effective practice.

Warning: always observe the standards for using keyword phrases in your content. Excessive use will flag the article as an attempt to rank in SERP and search engines might penalize your website for such content.

Image Names and Alt Text

Google has placed high importance on image names and alt text. In one of their articles, Google mentioned “Create great alt text”, which proves how highly it is rated. Through alt text, Google not only determines what is in the image but also determines the text that is surrounding the image.

All images used on your website must have proper names that tell both the people and search engines about the image’s content. Similarly, always make sure that the Alt Text field for the images is properly filled with a description of the image. This field is used when the browser is not able to render the image properly. To boost SEO rankings, make sure that you have included the focus keyword phrase in the Alt Text field.

Off Page:

Page Load Speed

Google has specifically mentioned that site speed is one of the factors it includes in its algorithm to rank websites. Research also shows that Google might be measuring the site speed to first byte when it considers page speed. A slow website also means that Google will be able to crawl fewer pages and this could have adverse effects on your indexing.

If your website does not load within 2-3 seconds, the visitor will move away (in many cases, for good!). Page load speed is a key factor in WordPress SEO enhancements.

WWW vs. Non-WWW

Another URL related choice is between www (Example Domain) and non-www (http://example.com). Remember that search engines consider both addresses to be separate websites. However, there is no negative website related consequences for opting for either URL structure.

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