Keywords may not be as important as they once were according to Google, but they will always have a place in search engine marketing and SEO. You just can’t get around the need to know the search terms that your audience is using to search to help them find your products or services. Google may tweak its algorithm to use more and more other signals once in a while, but it will always use keywords to understand how to match up searchers and sites and drive traffic to your Lose Weight Quickly business and website.
Using the right keyword tools can help you find the right keywords to target for your dating business. Here are our picks for the top 10 keyword research tools available:
1. uber suggest
Nearly all keyword tools all start with the premise that you know what keywords you want to research and use. Sometimes you don’t. Sometimes you just don’t know where to begin, and uber suggest helps by giving you keyword ideas that aren’t even yet available in the Google Keyword Tool. Just put in a simple, generic search term, and uber suggest will help you narrow down the options with its suggestions. You’ll get related keyword suggestions as well search data.
2. Keyword Tool
Despite its generic name, this keyword Tool delivers great results for your online dating sites keyword research. Just enter in a search term and Keyword Tool will generate up to 750 long-tail keyword suggestions. You will need to upgrade to the pro version to get information like search volume, cost per click and competition though.
3. Google Keyword Planner
Of course we all know, Google offers its own Keyword Planner as part of its host of tools for AdSense and AdWords. The planner has undergone some major changes in recent years, but it still serves as a solid starting point for your keyword research. You’ll learn about local and global search volume, average ad rates, and current competition.
4. Buzz Sumo
Your keyword research should look beyond the basic search. This tool from Buzz Sumo helps you see what’s being shared socially so you can get a handle on what’s popular on the social networks. Buzz Sumo lets you look at the most shared social media posts and articles by keyword or by domain. You can then filter the results by date range, length, language, country of origin, content type and more. With this tool, you’ll see what types of content are most popular, not just what types of keywords.
5. Moz Keyword Explorer
The Moz Keyword Explorer gives you all the information that the Google Keyword Planner does and more. You can learn about opportunity for certain niches, get keyword suggestions, and even get suggestions for blog post ideas around a topic. The keyword suggestions are also parsed into different topic areas, which makes it easier for you to explore new directions.
6. Majestic SEO
The tool at Majestic SEO gives you many metrics that you don’t get with the other keyword tools. This tool returns URLs that have the keywords, and it provides a search score that is broken down by total hits, hits in title, hits in anchor. It also provides the number of backlinks for each URL, as well as a trust score. You’ll get a better idea of how the keywords are performing outside of basic volume.
7. SEO Book Keyword Tool
SEO Book is a leader in the SEM field, and offers a keyword search tool that uses its own custom database. This tool provides daily search volume for Google, Yahoo! and Bing, links to trends and other tools, links to topical databases, links to ad programs for price matching, and more.
8. Keyword Spy
One way to find out what you need to do is to find out what your online dating competitors are also doing. Keyword Spy lets you know what keywords your competitors are using and how they are ranking with them. You also see what your competitors are spending on their PPC campaigns so you know what is going into their results. The tool can also help you identify competitors you didn’t know you had.
9. Wordtracker
Wordtracker promises to help you find high-performing keywords in minutes. This free tool gives you search volume, competitor information, and related keywords. It tells you what keywords you should be focusing on based on your area of interest or dating niche.
10. Google Trends
If you have a news site or some other general interest site, your potential keyword base can be quite large. You can get fast answers by looking at Google Trends. Just check out what the hot topics are right now and create some relevant content accordingly. Or, if you prefer, you can look at trends over time to find topics that will be of interest for longer than a couple of weeks.
Once you’ve found the right dating keywords, you can then start putting together the right content marketing strategy to get the results you want. You’ll reach the right customers and get more conversions with less effort - hopefully.
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