1. Social Media Marketing: I would recommend BuzzSumo or InkyBee for researching social media content, and influences in your industry. Hootsuite is a great platform to curate your posts.
2. Email Marketing: Mailchimp is basically the standard nowadays.
3. SEO: There are many great SEO tools out there. Ahrefs and Majestics are the best for competitor research. Longtail Pro, Term Explorer and Google Keyword Planner are the best to use for keyword research, and the best bargain outreach tool would be Ninja Outreach.
4. Content/Copyrighting: Like previously suggested hiring a good content writer is essential. Also use keyword research to optimize your content for SEO. If your website runs on WordPress, the plugin SEO by Yoast will analyse how well your content is optimized for SEO, among many other great features.
5. Other Essentials: Whitespark for local SEO, SEMRush for SEO and PPC competitor research, MOZ, ScreamingFrog, and Scrapebox.
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