The situation of Sony in the mobile market for a long time is not the best. Until recently, the Japanese have tried to fight the competition at every possible step, but generated only further losses. So Sony decided to change strategy, making it the second consecutive quarter recorded a profit, but revenue and the number of sold smartphones declined significantly.
mentioned earlier, profit was not overpowering, because we are talking about the amount of 3.7 billion yen, giving a conversion of 35 million dollars, but it still looks much better than a multimillion-dollar loss last year. Each stick has two ends, however, and decreases were recorded in other areas.
Fot. Sony
Fot. Sony
In the third quarter of 2016 years Sony has sold 3.5 million smartphones Xperia, which is about 400 thousand. more than in the previous quarter and up 3.2 million less than in the same period of the previous year. Interestingly, that quarter was exactly the same decrease as compared to the third quarter of 2014. Revenue reached the 168.8 billion yen, or about 39% less than a year ago. The case is simple – Sony vegetate in the mobile market, limiting the distribution of its smartphones, money spent on advertising and the number of smartphones with lower price levels. The Japanese also wish a lot to start for their new phones – the Sony Xperia E5 for 999 dollars and the Sony Xperia X for 2,599 gold is the best example. The manufacturer wants to earn as much as possible at the lowest cost. Frankly I doubt that Sony still had any ambitions for the smartphone market, and I think he believes only in fidelity to its customers for the purchase of new equipment. And even if I'm wrong, then that company no longer has much chance to go back to the top – if only because the sales forecast for the entire 2016 years was reduced to 17 million copies. Some manufacturers sell so many units of only one model …
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