Here is how you can use competitor research to uncover your competitors’ top-performing content and inform your content ideation.
1. Research Their Most Shared Content.
Use BuzzSumo. Only by entering your competitor’s domain name you can see detailed stats on their most shared content. Also, you can see a table containing the number of social shares for each of the website posts.
2. Discover Their Best Backlinks.
Use Ahrefs to review the most linked content on your competitors’ sites. And with a help of that tool, you’ll be able to generate a list of URLs that have historically the most links.Related:GroupBuy SEO Tools
3. Who Shares Their Content.
To review the individuals and businesses who share your competitors’ content, you can again use BuzzSumo.
This data will allow you to identify many influential bloggers, social media influencers, and journalists with a significant following to help amplify the content you create.
4. How to Keep Track of Competitor Updates.
Set Google Alerts to keep track of your competitors’ brand mentions on the web.
This is a great way to always follow your competitors and be aware of many link opportunities.
Once you embrace this holistic view you can proactively initiate new processes, procedures, and experiences that your competitors will find it very hard to mimic.