6/01/2016

Jawbone denies the report claiming it is exiting wearable business

The well-known and one of the oldest wearable maker Jawbone has issued a statement and denied the report claiming that it is planning to exit the wearable market. The original report mentioned that Jawbone had slowed down the production of wearables and sold remaining stocks of its UP series fitness trackers to third-party retailers. And as Jawbone has not released a new wearable product for about a year, this all led to the presumed conclusion that Jawbone was planning for exiting the wearable business altogether.
In the official statement, Jawbone stated that it is still committed to building wearable products "never been more excited about its pipeline of technology and products and looks forward to sharing them when ready." Although the author of the original reporter still stands by his report, he has updated the story to reflect the changes and make it clearer so that no one else ends up interpreting it the wrong way.
To make things easier to understand, it is true that Jawbone sold its remaining inventory to third-party retailers and it might have slowed down the production of wearables but it has no plans of exiting the wearable market anytime soon. But it is also true that Jawbone needs to come up with some really wearable product soon if it wants to survive in the market which is currently being dominated by Fitbit and Apple.
You can read Jawbone's official statement below:

"Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the reporter has since posted a "Correction." Unfortunately, other media picked it up before the reporter posted a correction and spread this false information. Jawbone remains wholly committed to innovating in and building great wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready. We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace."

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