The spectacular failure of Galaxy Note 7 mean for Samsung not only losing the money but also the confidence of some clients. Koreans are trying to as they can, trying to build up its reputation, but in China have gone a little too far, showing a lack of understanding of the local culture.
Fot. Weibo
Fot. Weibo
Samsung arranged a special meeting with Chinese distributors in the city of Shijiazhuang, where the company representatives kneel in apology for the defeat Galaxy Note 7, and thanks for the continued support of local distributors. This unusual and nevertheless quite embarrassing step, however, brought more problems than good because it brought to the producer anger the Chinese people. In China, kneeling before someone is viewed negatively because it is associated with a feudal society and make it possible only in exceptional situations such as asking for a blessing or mercy. The Chinese treated so gesture employees of Samsung as a disregard for their culture, sometimes quite sharply speaking about the manufacturer. According to the official position of the Koreans, the whole action was organized by the local branch and it was not a plan imposed by the panel or PR department. Source: Weibo via Quartz
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