7/12/2016

Google acquires content sharing service Kifi to bolster Spaces

The search giant Google has acquired Kifi, a startup that was building extensions to collect and search links shared in social apps and across the internet. The startup also has a link recommendation service, which will be integrated into Google's Spaces group chat and collaboration service in the coming weeks along with the rest of Kifi's technology.
Terms of the deal are not being disclosed but the app’s team will be joining the company to work on Spaces. Also the Kifi app will shut down in the coming weeks. Kifi's service and data will not become part of Google. Instead, the users will have the option to export their data before the service shuts down.
Kifi wrote in a blog post:
 
"We see a lot of alignment to Google's mission to organize the world's information and make it universally accessible and useful. Our team will be joining the Spaces team at Google to build solutions focused on improving group sharing, conversation, and content finding. Frankly, we're thrilled they have a bit of 'space' for us!"
Spaces is the Google's group messaging app that launched earlier this year but the app received a very lukewarm response in the market. It seems that service's focus on group chat could benefit from Kifi's link recommendation feature.
Kifi had raised just over $11 million in funding from Don Katz, Oren Zeev, SGVC and Wicklow Capital.

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