The shift in TV advertising is likely to happen gradually, but it has also been a long time coming. For years, networks crammed in more ads, in part to offset lower ratings, said Brian Wieser, a media analyst at Pivotal Research. Commercials on broadcast networks accounted for 17.3 percent of programming time last year, from 16.8 percent in 2012 according to Mr. Wieser’s analysis of Nielsen data. On cable networks, commercials accounted for 20.6 percent of program time, from 19.3 percent in 2012.
That strategy, however, may have pushed away more viewers and lowered ratings further.
“You never know that the ratings fell because of it, but your intuition and every bone in your being says it must have had some effect,” Mr. Wieser said.
No comments:
Post a Comment