Know Your Audience

Know Your Audience

If you want to succeed online then you need to know your audience. By having a good idea of your audience, you can create content, pages, and forms to meet their preference. This will increase traffic and engagement, leading to higher conversions down the line. Many of you think it’s hard to find your audience, but I’m here to tell you there are ways to streamline the entire process. First, it’s important to know the following:
  • Geographical location
  • Preferred content
  • Timing and days
  • Niche
  • Category specific
Some information is much easier to find out than others, however, over time, through testing, you’ll be able to find out more. Obviously, you’re going to have competition in your niche so use it to your advantage. For example, some of your competitors have been around longer than you and their audience will be perfect for your new blog. If you skim through some of your competitors, you can find out a lot about your audience. Look for the following:
Social shares –
By looking through the content they share, you’ll be able to find out what type they prefer. Simply skim through the competitor’s blog looking for a high shared pattern on specific content.
Comment –
Skim through the content looking for the comments and feedback visitors are leaving. This is a great way to find questions people are asking, giving you a good idea of the content you should be writing. Once you find questions, write content that answers them and link back to it by leaving a comment.
Alexa.com –
This is a great FREE tool to find out about the competitors’ profile. When you search a URL, you will get a breakdown into their:
  • Geographic location
  • Age group
  • Keywords
  • Device
  • Traffic pattern
  • Gender
You can use this information to create a blog or content that caters to that audience profile.
Your main objective is to find out as much as you can about your audience before starting your blog. This will give you a head start and going forward, through testing, you’ll be able to find out much more. Then tweak your content and customize your blog to fit your audience.

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