GoPro exits drone market

It's a day of tough news at GoPro. In addition to confirming a report from late last week that the company would be cutting between 200 and 300 jobs (the actual number is at least 255), GoPro's Preliminary Fourth Quarter 2017 Results release included several other cost cutting announcements, including: a price cut for the GoPro Hero6 Black to spur sales, CEO Nick Woodman reducing his own cash compensation to $1 for 2018, and the big one, GoPro will no longer make drones.

That last point is the most significant news, although not entirely surprising. GoPro's Karma drone struggled to gain traction as DJI released drone-after-impressive-drone to compete with it, and Karma itself suffered a major recall after user reports came in that the drones were literally falling out of the sky during regular use.

In all, there are four major cuts coming in 2018, which GoPro estimates will save it $80 million in operating expenses:

1. GoPro's global workforce will be reduced from 1,254 employees as of September 30, 2017 to fewer than 1,000 employees worldwide.
2. GoPro founder and CEO Nicholas Woodman will reduce his 2018 cash compensation to $1.
3. GoPro will exit the drone market after selling its remaining Karma inventory. GoPro will continue to provide service and support to Karma customers.
4. GoPro has lowered the price of its premium model, the HERO6 Black, from $499 to $399 as of January 7th.

Regarding its exit from the drone market, GoPro blames "margin challenges in an extremely competitive aerial market" and "a hostile regulatory environment in Europe and the United States" that the company believes will make the aerial market "untenable."

"GoPro is committed to turning our business around in 2018," said CEO Nicholas Woodman in the release. "We entered the new year with strong sell-through and are excited with our hardware and software roadmap. We expect that going forward, our roadmap coupled with a lower operating expense model will enable GoPro to return to profitability and growth in the second half of 2018."

To learn more about GoPro's business plans going forward, or if you want to dive into the company's Q4 2017 financial results, read the full release below or visit the GoPro investor website.

Press Release

SJCAM M20 Air 4K Action Camera – SJ4000 Air 4K’s Budget Cam Cousin

The SJCAM M20 Air Action camera will be the cheaper 2018 budget version of SJCAM’s legendary M20 4K Action Camera. The M20Air will have the same cool form factor and weight but will have a slightly lower-spec chipset and sensor. Don’t worry though! The SJCAM M20 Air should be a lot cheaper than the m20 making it pretty much more affordable than SJCAM’s best-selling model, the SJ4000 Wifi.
Stay tuned for more SJCAM M20 Air 4K Action camera specs, reviews, release dates pricing and more!

SJCAM SJ9 IP68 4K ACTION CAMERA NEEDS NO WATERPROOF CASE

 

So far this year we have seen SJCAM announce several new releases set to hit the market in 2018. Some of these releases include: A10 & A20 bodycams, SJDASH+, SJ4000 Air 4K, and SJ8 Series: SJ8 Air, SJ8 Plus & SJ8 Pro 4K 60Fps action cameras.

Next on the list will be the SJCAM SJ9 Aqua. This camera will be fully waterproof without the need of the waterproof case that all other SJCAM action cameras require.

Stay tuned for more specs, release dates and pricing of the SJ9 IP68 Aquatic Action Camera!

Cool Tips to Increase Fiverr Earnings

Learn the Basics

For you to succeed on Fiverr.com, you have to know the fundamentals about selling. You need to know what sells and how to set up your gigs. Learn how to add keywords, images, and the right description to be found. Personally, I’ve found visiting different categories will give you a good idea on where you should be, but more importantly, focus on what you’re good at. For example,

• Do you write great content?
• Are you an expert logo designer?
• Are you great at videos?
• Professional SEO

To get a good idea, simply visit some of the categories and move forward from there because you’ll get great inspiration. Either way, you need to familiarize yourself with the fundamentals of Fiverr.com before you get started.

Add a Video

Fiverr.com has stated adding a gig video will increase your selling rate by 200% because it gives people more depth into your gig. Just like video tutorials outperform text, Fiverr.com gigs with videos have been proven to do better sales wise compared to simple text. Adding a video builds a level of comfort and you’ll get a chance to showcase your gig in more depth, increasing the chance of conversions. Here’s a little trick to help you out…

You can get a video created for $5.00 on Fiverr.com and then upload it to your gig. Just make sure you are detailed in your requirements so the video comes out perfect. Send important information to be added to the video like proven statistics, breakdown of gig, and add a personal touch to introduce yourself to the customer.

Delivery Time Matters

With Fiverr.com, delivery times is a huge contributing factor in increasing sales. You have to remember a majority of people outsourcing on Fiverr.com are looking for a quick turnaround time so need the project delivered within 2-3 days. When I was selling gigs on Fiverr.com, I was outselling people who have been on there for 3-4 years just because my delivery time was half theirs. Before listing your gig, it’s important to find out the average delivery time for your category, which can be done two ways.

First, start by skimming through the other gigs, looking for average time, which is the longer way of doing things. Secondly, you can use the advanced filter to narrow down the times, which is something Fiverr.com recently introduced. I would filter down delivery times to the shortest then try and work something better because it will definitely help boost your selling rate.

In Part 2, I’ll be covering some more awesome strategies to increasing Fiverr.com gig selling rates. When you utilize all of these strategies together, you’ll be able to increase conversions quickly and make money through simply Fiverr.com gigs.